Recall, that no so long ago, a diminishing beer brand tried to cater to the 'T', inspired their main customer base to boycott them, and then backpedaled just enough to back into the rest of the alphabet set, who was angry with them over backing water.
All comments about catering to folks who at one time (not so long ago) would have been diagnosed with psychological problems aside, corporations who try to pander to this exceedingly vocal minority all find themselves in the same position: They alienate the vast majority of their customer base, then in trying to stop that bleeding, invoke the ire of those they tried to pander to.
There is no way for a corporation which gets involved in the 'celebration' of what people do in their bedrooms to win this game. On the one hand is their bread and butter clientelle, on the other people who adamantly maintain that their particular unnatural acts be given prominence.
Unless one is selling the sort of hardware and costumes that caters to the fashion sense of only those represented by the growing melange of capital letters in that string, there is nothing to gain by pandering to any customer over others, all symbols, designated weeks or months nonwithstanding.
As has been said to entertainers, it is time for Corporate America to do what they do and leave the social politics out of the equation. Just shut up and sing.
We wanted potatoes, linens, toilet paper, or perhaps a coffee pot, not social engineering.
