Not if its primary consuming demographic in declne. I know at the 300 foot level this looks like a disaster, but I have been investing long enough to know that there is some ulterior motive. At 30,000 feet someone is looking out 5-7 years, and they see something the rest of us don't.
An example I gave a few minutes ago, was Coke. When they came out with New Coke there was talk of pending doom and gloom, while in some corporate marketing backroom, some genius figured out to give the folks what they want, and rebrand and intensify "Classic Coke"
There's something up their sleeves, besides an onset on bad press. Watch them somehow manipulate that bad press, into some marketing scheme.
Well, yeah, but nah. I think you are giving them way to much credit.
Declining demographic? The world is running out of men? Real life redneck and blue collar? We'd better hope not or everyone will go hungry and the lights won't come on.
No their problem is market saturation and a shifting market toward expensive microbrews. You don't fix that with a tranny on your Joe Six-Pack beer.
More likely they are in a plastic Harvard bubble and completely out of touch with their market... Thinking Joe Six-Pack would take it in the butt like all the rest of society against the woke.
THEY THOUGHT WRONG.

I don't see their demise. I am seeing something close to you in the layout, and called it nearing a week ago.
First they'd be quiet, hoping it would pass - Yesterday was their first peep on Social media since this started - And they got slaughtered.
Then comes the lawyerese non apology. - That happened yesterday, hoping the weekend would buffer the thing.
Now they know they are being taken to the woodshed.
This week heads will begin to roll... They will lay the whole thing on that marketing VP chick (rightly) and see if that's enough. It won't be.
Then comes the very honest apology, board members retiring, maybe even the CEO... And lots of groveling.
And a promised turn around... And that promise will be kept in spades.
'Murica...
REAL hot chicks in shorts and heels delivering sammiches and beers
REAL MEN as heroes on the cans... oil workers, firemen, cops, cowboys...
a GIANT 4th of July extravaganza
Maybe even Clydesdales bowing to baby Jesus at Christmas...
They can fix it. It will suck. Hard. But that's the way it will go.
I don't think they will go away. Too iconic. Unless they keep doubling down on homos and trannys.