Plant-based meat sales took a nose dive in 2022 because consumers simply cannot stomach the product's overwhelmingly meat-like characteristics, experts cited by the Washington Post suggest.
After a brief boon at the zenith of the pandemic, the two mainstays of plant-based meat, Beyond Meat and Impossible Foods, are now struggling to stay alive. Stock prices bit the big one for Beyond Meat in 2022, and Impossible hit its workers with two rounds of layoffs, the outlet also reported.
Meat alternatives' Achilles' heel is attributed to their alleged success at making the product look, feel, taste, smell, and act just like animal meat. Unfortunately, consumers who are drawn to plant-based meats are apparently no longer as keen on products that convincingly "bleed" as they were initially.
Love it or hate it, the irony of plant-based meats' failure hinging on achieving its goal to be virtually identical to meat is impossible to ignore.
https://www.theblaze.com/news/plant-based-meat-sales-plummet-because-they-mimic-real-meat-too-closely-experts-contend-------------
There literally is no pleasing cult zealot Gaia jihadists.