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Author Topic: The Army is bringing the ‘Be All You Can Be’ slogan back  (Read 683 times)

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Online rangerrebew

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The Army is bringing the ‘Be All You Can Be’ slogan back
« on: December 03, 2022, 07:40:16 am »
The Army is bringing the ‘Be All You Can Be’ slogan back
The '90s are back — in Army recruiting form.

BY MAX HAUPTMAN | PUBLISHED DEC 2, 2022 5:35 PM
 
Everything old is new again — and if you want to join the Army, you can once again “be all you can be.”

With recruiting numbers down in recent years and the service facing a reputation problem among potential recruits, the Army is going back to one of its earlier pitches, although officials claim it is absolutely not for nostalgia’s sake

“We’re not returning to ‘Be All You Can Be’ for nostalgia or old times’ sake or because we think retro is trendy and cool,” Maj. Gen. Alex Fink, chief of Army enterprise marketing, told Stars and Stripes. “We’re really reinventing it to reposition the Army and to inspire the next generation of soldiers.”

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The Army’s “Be All You Can Be” campaign debuted in 1981, and lasted for 20 years before the last ad ran in January 2001. It was named the 18th best ad campaign of the 20th century by Advertising Age, and it has remained an enduring part of many soldiers’ experience with the service. The 16th Combat Aviation Brigade even recently made its own nostalgic look back at what a recruiting pitch looked like 30 years ago.

https://taskandpurpose.com/news/army-be-all-you-can-be-slogan-recruiting/
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The unity of government which constitutes you one people is also now dear to you. It is justly so, for it is a main pillar in the edifice of your real independence, the support of your tranquility at home, your peace abroad; of your safety; of your prosperity; of that very liberty which you so highly prize. But as it is easy to foresee that, from different causes and from different quarters, much pains will be taken, many artifices employed to weaken in your minds the conviction of this truth.  George Washington - Farewell Address

Online rangerrebew

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Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #1 on: December 03, 2022, 07:41:28 am »
I'm amazed all the massive recruiting problems can be solved by a simple slogan! :thud:
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The unity of government which constitutes you one people is also now dear to you. It is justly so, for it is a main pillar in the edifice of your real independence, the support of your tranquility at home, your peace abroad; of your safety; of your prosperity; of that very liberty which you so highly prize. But as it is easy to foresee that, from different causes and from different quarters, much pains will be taken, many artifices employed to weaken in your minds the conviction of this truth.  George Washington - Farewell Address

Offline mountaineer

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Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #2 on: December 03, 2022, 10:03:51 am »
Even if all you want to be is a guy in a dress?
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Offline GtHawk

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Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #3 on: December 03, 2022, 12:12:37 pm »
Quote from: mountaineer on December 03, 2022, 10:03:51 am
Even if all you want to be is a guy in a dress?

Sadly that's is exactly the image I expect the woke leadership to display above/below the slogan. And they still won't understand why recruitment numbers are in the crapper.
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Offline Kamaji

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Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #4 on: December 03, 2022, 12:29:07 pm »
Drop the racism and the woke bs and recruiting will solve itself.
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Offline Fishrrman

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Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #5 on: December 03, 2022, 05:38:00 pm »
It once was "be all you can be".

These days, it's "be any gender you want to be"...
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Offline libertybele

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Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #6 on: December 03, 2022, 05:54:13 pm »
Quote from: Fishrrman on December 03, 2022, 05:38:00 pm
It once was "be all you can be".

These days, it's "be any gender you want to be"...

Isn't that the truth.  Who's watching who's back?
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