What is needed is people to stop voting for the guy with the most money! There is a reason he has that money and it isn't because he works for you!
In the natural, more money translates into more air time, more pollsters, more tours... more everything, which all translates to more exposure hitting exactly on the popularity nailhead.
But there comes a time when you can throw all the money you want and it won't make a damn bit of difference. See Liz Cheney as the latest poster child.
The money in the end is not the thing - If folks hit 'oh hell no!'... that will change the landscape against the money... Hence my continued mantra to 'throw the bastards out'... Until the popular opinion turns near unanimously against them, the money will make a difference.
Polls 
That's right.