I'm not sure the analogies with Desert Storm or Baghdad are on all fours, but it definitely has echoes of the Allied bombing campaigns, once those moved from a targeted strikes footing to a "total war" footing.
Putin has made those analogies though, and twisted them to his purposes.
In Iraq during both wars, the Allied Coalition did make targeted "surgical strikes" on key Iraqi infrastructure targets like government buildings, bridges, airports, and electrical stations to degrade Saddam's military, but it was not indiscriminate, and our commanders made every effort to minimize civilian casualties and collateral damage. Putin, doesn't care, and is taking a more scorched earth approach, in true Russian fashion. But he justifies it in his mind, and to the Russian people, in that he is only doing the same thing that the U.S. and NATO have done before, setting those precedents.
With that said, Putin's invasion is thoroughly evil, and does not represent his endgame, but only another step in his drive to restore the Soviet Union and the Russian Empire before it.