https://getpocket.com/explore/item/first-evidence-that-online-dating-is-changing-the-nature-of-societyNot so long ago, nobody met a partner online. Then, in the 1990s, came the first dating websites.
Match.com went live in 1995. A new wave of dating websites, such as OKCupid, emerged in the early 2000s. And the 2012 arrival of Tinder changed dating even further. Today, more than one-third of marriages start online.
Clearly, these sites have had a huge impact on dating behavior. But evidence is emerging that their effect is much more profound.

Loose ties have traditionally played a key role in meeting partners. While most people were unlikely to date one of their best friends, they were highly likely to date people who were linked with their group of friends; a friend of a friend, for example. In the language of network theory, dating partners were embedded in each other’s networks.
Indeed, this has long been reflected in surveys of the way people meet their partners: through mutual friends, in bars, at work, in educational institutions, at church, through their families, and so on.
Online dating has changed that. Today, online dating is the second most common way for heterosexual couples to meet. For homosexual couples, it is far and away the most popular.
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