NBA Finals Ratings Were Officially the Lowest in Modern Historyby Ryan Glasspiegel
about an hour ago updated 6 minutes ago
LeBron James won his NBA fourth championship on Sunday, with the NBA’s marquee franchise, the Los Angeles Lakers. However, the spectacle of this event was not enough to curb the downward viewership trends for the NBA Finals. Here is a look at the six games this year versus the six games last year (viewership in millions):

The last time LeBron James was in the NBA Finals, in 2018 Cavs-Warriors, the games averaged 17.56 million viewers. This year represents a 57.6% drop from that. ...
It is my opinion that there are also a number of viewers out there who do not want social justice messaging directly embedded with sporting events like it was with the NBA in the bubble.
NBA commissioner Adam Silver tacitly acknowledged this, in saying that he expects the messaging to largely be left off the court in future seasons. “I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game,’†Silver told Rachel Nichols last week. It later came out in the New York Post that Silver was surprised by the low viewership for the NBA Finals. ...
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