Aunt Jemima to remove image from packaging and rename brand

[mystery-ak]

 Aunt Jemima to remove image from packaging and rename brand
Samantha Kubota 2 hrs ago



The breakfast brand Aunt Jemima is removing its logo and will be renamed, amid public outcry that the branding perpetuated a racist stereotype, its parent company said Wednesday.

Quaker Oats said in a statement that the longtime brand will remove the image of Aunt Jemima from its packaging starting at the end of 2020, and the name change will happen at a later date.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.

“We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

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https://www.msn.com/en-us/news/us/aunt-jemima-to-remove-image-from-packaging-and-rename-brand/ar-BB15BItt?li=BBnbfcL&ocid=spartandhp

[XenaLee]

Good grief.   We have now officially entered the Bizarro World phase of our demise.  What's next?  Rewriting history books to show whites out picking cotton?   

 

[corbe]

[Cyber Liberty]

Mrs. Butterworth was unavailable for comment....

[GrouchoTex]

She was hanging out with Uncle Ben.
Aunt Jemima won't be to happy to find out about that!

[XenaLee]

She was hanging out with Uncle Ben.
Aunt Jemima won't be to happy to find out about that!

Little does Uncle Ben know.... that Aunt Jemima's maiden name is Bobbitt.   

[corbe]

[roamer_1]

For the record...



I don't know what's supposed to be racist about that image, or its use.

[XenaLee]

For the record...



I don't know what's supposed to be racist about that image, or its use.

I suppose it's supposed to be racist for a black woman to have to make pancakes .... supposedly for whitey....?

[roamer_1]

I suppose it's supposed to be racist for a black woman to have to make pancakes .... supposedly for whitey....?

Where is THAT in the emblem or the image? By the way, I watch a lot of homesteaders on the yootoob, one of which is a black gal who is partial in this day to wearing a scarf just like that (that style, many different cloros etc), and yes, I have seen her make pancakes... And it is not just her - several others visiting her channel (guests on the show) are dressed the same way.

So it is a cultural thing, it seems, so why would it be racist to prortray it?

Is it so called cultural appropriation? I mean, a big corp trying to appeal to a segment of society using a cultural portrayal? If that is so, Betty Crocker's got a good case too.

I don't get whatever the problem is.

[roamer_1]

Little does Uncle Ben know.... that Aunt Jemima's maiden name is Bobbitt.   

 

[XenaLee]

Where is THAT in the emblem or the image? By the way, I watch a lot of homesteaders on the yootoob, one of which is a black gal who is partial in this day to wearing a scarf just like that (that style, many different cloros etc), and yes, I have seen her make pancakes... And it is not just her - several others visiting her channel (guests on the show) are dressed the same way.

So it is a cultural thing, it seems, so why would it be racist to prortray it?

Is it so called cultural appropriation? I mean, a big corp trying to appeal to a segment of society using a cultural portrayal? If that is so, Betty Crocker's got a good case too.

I don't get whatever the problem is.

It's not.  Which is why I said "I suppose".   Plus, it's [tic].   You don't get that, do you.   

Lighten up, Francis.   Yes, the world is going to Hell in a Handbasket ...woven by evil wackos.   But...

since when has it not?   lol

[XenaLee]

That's right!   You shudder.   Because you know....

that deep down....

all women have a little "Bobbitt" in them...if/when necessary....hehehe.   

[roamer_1]

That's right!   You shudder.   Because you know....

that deep down....

all women have a little "Bobbitt" in them...if/when necessary....hehehe.   

All women are crazy... The thing is to find one who's crazy is complimentary...
That ain't my kind of crazy right there.

[jmyrlefuller]

All women are crazy... The thing is to find one who's crazy is complimentary...

Quotable truth right there. 

[roamer_1]

Plus, it's [tic].   You don't get that, do you.   

Well  don't get '[tic]' for starters... 

Lighten up, Francis.   Yes, the world is going to Hell in a Handbasket ...woven by evil wackos.   But...
since when has it not?   lol

To abuse Ron White talkin about hurricanes, "It's not THAT the wind is blowin... It's WHAT the wind is blowin..."   

[Cyber Liberty]

All women are crazy... The thing is to find one who's crazy is complimentary...
That ain't my kind of crazy right there.

[roamer_1]

Quotable truth right there. 

So is the other part... 

[libertybele]

All women are crazy... The thing is to find one who's crazy is complimentary...
That ain't my kind of crazy right there.

Woah!  Objection.  Women are only as crazy as men make them! 

[libertybele]

As for Aunt Jemima .... what image are they going to replace her with?? BLM logo? 

This is so absurd ... I heard on Beck this morning that Whites are supposed to give a Black next to them a $10 bill to show their good faith.

Well....I've just about heard enough of this crap.  The blacks want preferential treatment not equality. 

Sad.  My father raised me not to see color .... that is now becoming increasingly difficult.

[catfish1957]

Woah!  Objection.  Women are only as crazy as men make them! 

As far as this thread?.....

[roamer_1]

Woah!  Objection.  Women are only as crazy as men make them! 

I don't know about that. 
Seems to me they all been crazy since I've known em - Some from childhood.

 

S'alright though... I like em crazy... But like I said, it's got to be the right kind of crazy.

[roamer_1]

As for Aunt Jemima .... what image are they going to replace her with?? BLM logo? 

This is so absurd ... I heard on Beck this morning that Whites are supposed to give a Black next to them a $10 bill to show their good faith.

LOL! Well, that's just a hustle if I've ever heard one. 
Dammit. My BIL (Black in law)is gonna be with his hand out every time I walk by. LOL! (not really... He truly is my brother, and a great man).

Well....I've just about heard enough of this crap.  The blacks want preferential treatment not equality. 

Sad.  My father raised me not to see color .... that is now becoming increasingly difficult.

That's right.

[GrouchoTex]

like they say:

Women are nuts.

Men are bolts, and women are nuts.

 

[Sighlass]

The thing that bothers me is this... Why was a black plump lady picked in the first place... ?   We all know why, because most of America understood that some of the best cooking came from black communities. It wasn't a slam on people of color, it was an acknowledgement of their contributions to American life (and a positive one). 

Now to be honest a picture of big mixing stainless steel bowls in a huge factory isn't exactly what one wants to picture when picking a product off the grocery shelf. I imagine over the years the product has changed with the times so it now no longer resembles the original recipe (fat free glutton free organic blah blah blah). The last thing to be changed probable was this fictional picture.

Images change over time, perhaps now it is more accurate to show a black lady spitting on a hamburger at McDonalds assembly line. Careful what you wish your image to be changed to.

[libertybele]

I don't know about that. 
Seems to me they all been crazy since I've known em - Some from childhood.

 

S'alright though... I like em crazy... But like I said, it's got to be the right kind of crazy.

Well... I think its safe to say that there are some women that are just plain whacked out ....I've encountered several in my life... it's like they're possessed with evilness....steer clear from that kind of crazy ... men as well.  Just sayin'

[roamer_1]

The thing that bothers me is this... Why was a black plump lady picked in the first place... ?   We all know why, because most of America understood that some of the best cooking came from black communities. It wasn't a slam on people of color, it was an acknowledgement of their contributions to American life (and a positive one). 

That's right.. And there's probably a Southern thing in that too - And Lord knows they want black folks to forget their Southern roots.

That same image could just as easy stand for hard work and makin do, and Church on Sunday, and country neighborliness, and all the rest of it that is in that heritage, white or black. That's exactly why they have made the Rebel Flag into a symbol of racism too, I think.

I sure never tied any racism to Aunt Jamima... Never took it that way. I always liked her 

[roamer_1]

Well... I think its safe to say that there are some women that are just plain whacked out ....I've encountered several in my life... it's like they're possessed with evilness....steer clear from that kind of crazy ... men as well.  Just sayin'

That's right enough... But I appreciate the crazy in a woman... Her getting a wild hair always got me outta my ruts... Behind every good man there's a good woman... pushin and pokin and kickin... 

And there;s more truth in that than I let on. 

[roamer_1]

like they say:

Women are nuts.

Men are bolts, and women are nuts.

 

 
(I get credit for not goin there)

[mountaineer]

The thing that bothers me is this... Why was a black plump lady picked in the first place... ?   We all know why, because most of America understood that some of the best cooking came from black communities. It wasn't a slam on people of color, it was an acknowledgement of their contributions to American life (and a positive one). 

Agreed. I posted this comment on Twitter:

Silly me. I thought the Aunt Jemima, the Land o' Lakes native woman and Uncle Ben characters were homages to (and not racist caricatures of) the people and cultures they represented.

So now what? We'll eliminate racism by using only white characters as the faces of food companies?

[Cyber Liberty]

Agreed. I posted this comment on Twitter: So now what? We'll eliminate racism by using only white characters as the faces of food companies?

LOL!  I can't wait to see what they do to the baking conglomerate, Bimbo Bakeries!   

[Bigun]

The thing that bothers me is this... Why was a black plump lady picked in the first place... ?   We all know why, because most of America understood that some of the best cooking came from black communities. It wasn't a slam on people of color, it was an acknowledgement of their contributions to American life (and a positive one). 

Now to be honest a picture of big mixing stainless steel bowls in a huge factory isn't exactly what one wants to picture when picking a product off the grocery shelf. I imagine over the years the product has changed with the times so it now no longer resembles the original recipe (fat free glutton free organic blah blah blah). The last thing to be changed probable was this fictional picture.

Images change over time, perhaps now it is more accurate to show a black lady spitting on a hamburger at McDonalds assembly line. Careful what you wish your image to be changed to.

She (Aunt Jemima) was a real person and a former slave.  No stereo typing involved.

[mountaineer]

Quaker Oats Replaces Historically Racist Aunt Jemima Mascot With Black Female Lawyer Who Enjoys Pancakes Sometimes

CHICAGO—In response to nationwide protests regarding police brutality and racial discrimination, food conglomerate Quaker Oats announced Friday that after 130 years, it would replace its historically racist Aunt Jemima mascot with a black female lawyer who enjoys pancakes from time to time.

 â€œThe time has come to replace Jemima, a problematic and stereotypical character that originated in minstrel shows, with Sheila, the public defender of cultivated tastes who eats pancakes on occasion, in addition to a variety of other foods,” said Quaker spokesperson Aaron Parshley, who explained that the former Aunt Jemima brand of syrups and pancake mixes would now bear a logo depicting an African American woman who wears a suit, carries a briefcase, and isn’t an aunt per se, though she is godmother to the child of a dear friend she met as an undergraduate at Dartmouth College.  ...

THE ONION, needless to say! 

[roamer_1]

Agreed. I posted this comment on Twitter:

So now what? We'll eliminate racism by using only white characters as the faces of food companies?

Talking about cultural appropriation and everybody staying out of everybody else's cultural business... Black folks are going to have a very hard time getting rid of their 'white culture' appropriations...

How do folks even think that way?

[mountaineer]

I'm available for all thy non-racist product endorsements. Call me.

[aligncare]

@corbe , I see you’re very visually oriented (as am I)...and I for one am glad for it. Where would the guys and gals here be without all the eye bleach and giggles you pour on these pages?  Keep ‘em coming!...no pun intended 

 

[aligncare]

Where is THAT in the emblem or the image? By the way, I watch a lot of homesteaders on the yootoob, one of which is a black gal who is partial in this day to wearing a scarf just like that (that style, many different cloros etc), and yes, I have seen her make pancakes... And it is not just her - several others visiting her channel (guests on the show) are dressed the same way.

So it is a cultural thing, it seems, so why would it be racist to prortray it?

Is it so called cultural appropriation? I mean, a big corp trying to appeal to a segment of society using a cultural portrayal? If that is so, Betty Crocker's got a good case too.

I don't get whatever the problem is.

Come on, roamer you know the problem. It’s about American Marxism and fascists, conformity and control, utopian dreams. It’s what’s referred to as “woke”—an updated euphemism from Mao’s little red book meaning dogmatic compliance with orthodoxy.

Better get your mind right or they’ll mark you for generous, regularly scheduled beatings until you see the light. No diversity, no individuality will be tolerated, just sameness.

Put your seat in an upright and locked position. We’re in for a bumpy ride before the crash.

[XenaLee]

Woah!  Objection.  Women are only as crazy as men make them! 

EXACTLY!!!

But noooo.... to hear men tell it... they're perfect (and perfect angels).  Yeah...

riiiight!

[XenaLee]

As for Aunt Jemima .... what image are they going to replace her with?? BLM logo? 

This is so absurd ... I heard on Beck this morning that Whites are supposed to give a Black next to them a $10 bill to show their good faith.

Well....I've just about heard enough of this crap.  The blacks want preferential treatment not equality. 

Sad.  My father raised me not to see color .... that is now becoming increasingly difficult.

And don't think that that "end result" of all of this orchestrated (by deep state leftists) racism-based chaos isn't 100% deliberate and intentional.

[aligncare]

As for Aunt Jemima .... what image are they going to replace her with?? BLM logo? 

This is so absurd ... I heard on Beck this morning that Whites are supposed to give a Black next to them a $10 bill to show their good faith.

Well....I've just about heard enough of this crap.  The blacks want preferential treatment not equality. 

Sad.  My father raised me not to see color .... that is now becoming increasingly difficult.

It’s dangerous for you to think like that. Being indifferent to someone’s melanin is today’s new mark of being racist.

[XenaLee]

That's right.. And there's probably a Southern thing in that too - And Lord knows they want black folks to forget their Southern roots.

That same image could just as easy stand for hard work and makin do, and Church on Sunday, and country neighborliness, and all the rest of it that is in that heritage, white or black. That's exactly why they have made the Rebel Flag into a symbol of racism too, I think.

I sure never tied any racism to Aunt Jamima... Never took it that way. I always liked her 

To me... that Aunt Jemima picture was a symbol of nurturing, home, family and yeah, even comfort food.   Bad parents rarely, if ever, bother to make pancakes for their kids, after all.   It was a symbol of wholesomeness, also.   But hey.... in this current environment of wacko, run amuck leftists protesting.... symbols of wholesomeness are the very LAST thing they want to see .... or to survive.

Rush told the story behind the real Aunt Jemima (Nancy Green) and what Quaker Oats is doing, by caving to the radical racist left, is a huge disservice to her and to her descendents.   

[XenaLee]

(I get credit for not goin there)

No ya don't.   Cause we know....

you were thinkin it!   But, hey....

[roamer_1]

Come on, roamer you know the problem. It’s about American Marxism and fascists, conformity and control, utopian dreams. It’s what’s referred to as “woke”—an updated euphemism from Mao’s little red book meaning dogmatic compliance with orthodoxy.

Better get your mind right or they’ll mark you for generous, regularly scheduled beatings until you see the light. No diversity, no individuality will be tolerated, just sameness.

Put your seat in an upright and locked position. We’re in for a bumpy ride before the crash.

LOL! Yeah I get all that @aligncare ... How it intersects supposed racism in an image of a black woman is what makes no sense... I won't ever get it I suppose, after all, I am a white racist ignorant redneck, right?

I think I'll go buy another rebel flag sticker for my truck and quit worrying about it... Maybe a blue-line flag for the other side... And maybe top that off with some of those chrome mudflap gals just to piss off the feminists... But not bullnuts for the trailer hitch... There's a line somewhere...

 

[roamer_1]

EXACTLY!!!

But noooo.... to hear men tell it... they're perfect (and perfect angels).  Yeah...

riiiight!

Wait, what? No... something more like this (pay attention, it's educational):


Error 404 (Not Found)!!1

We ain't wrong, we ain't sorry, and it's probably gonna happen again.
 

[LilLamb]

I'm available for all thy non-racist product endorsements. Call me.

 

[roamer_1]

To me... that Aunt Jemima picture was a symbol of nurturing, home, family and yeah, even comfort food.   Bad parents rarely, if ever, bother to make pancakes for their kids, after all.   It was a symbol of wholesomeness, also.   But hey.... in this current environment of wacko, run amuck leftists protesting.... symbols of wholesomeness are the very LAST thing they want to see .... or to survive.

Rush told the story behind the real Aunt Jemima (Nancy Green) and what Quaker Oats is doing, by caving to the radical racist left, is a huge disservice to her and to her descendents.

Yeah something like that.. I can see where folks might claim it to be a caricature, but what ain't a caricature in advertising? I mean, nobody's getting bent out of shape about Cap'n Crunch, right?

[XenaLee]

Wait, what? No... something more like this (pay attention, it's educational):


Error 404 (Not Found)!!1

We ain't wrong, we ain't sorry, and it's probably gonna happen again.
 

Oh I disagree.   

[XenaLee]

Yeah something like that.. I can see where folks might claim it to be a caricature, but what ain't a caricature in advertising? I mean, nobody's getting bent out of shape about Cap'n Crunch, right?

And just when we thought that the "Era of the perpetually offended about everything" was almost over....they double down on their leftist stupidity.     

[roamer_1]

No ya don't.   Cause we know....

you were thinkin it!   But, hey....

[roamer_1]

And just when we thought that the "Era of the perpetually offended about everything" was almost over....they double down on their leftist stupidity.     

That's right.