Hollywood's Virus Relief Efforts Slow to Materialize So Far
5:15 AM PDT 4/8/2020 by Tatiana Siegel
While Netflix, WarnerMedia and Sony each has stepped up with $100 million funds to help aid out-of-work crewmembers, most industry giving has been focused on medical first responders so far.
On March 12, Broadway shut down, leaving thousands of performers and stagehands out of work. In the aftermath, Madam Secretary actor Erich Bergen called Rosie O'Donnell with a plan to help those in need. "He said right from the get-go to do it as a benefit for The Actors Fund," O'Donnell recalls. "They give you actual money so you can live. That's what we want."
But since the March 22 live-streamed event — which featured performances by Kristin Chenoweth, Tituss Burgess and Darren Criss and raised $600,000 for the fund — the number of Hollywood figures stepping up to assist less-fortunate industryites appears to have slowed even as hundreds of thousands of showbiz rank and file remain out of work. Per publicly disclosed individual donations, the entertainment industry's one percent has largely prioritized giving to medical first responders or general coronavirus relief funds rather than its out-of-work brethren.
"The response has been slow from Hollywood billionaires, and that silence from them in many ways mirrors the silence and slowness that we are seeing from other types of billionaires in the country," says The Chronicle of Philanthropy staff writer Maria Di Mento, who tracks donations in excess of $1 million. "But the stock market has been insanely rocky [with] deep, deep plunges. And so if they are bottom-line types, which unfortunately I think a lot of them might be, and if they have gotten hit, they might be focused on that right now, which is unfortunate."
A few Hollywood individuals have written seven-figure checks in response to the coronavirus crisis, including Ryan Reynolds and Blake Lively. But those contributions have largely benefitted recipients outside of the industry (Reynolds and Lively split their donation between Feeding America and Food Banks Canada). Among the six-figure givers, Bob Iger, Steven Spielberg and Jeffrey Katzenberg each donated $500,000 to a government fund to help those in need in Los Angeles. And Comcast CEO Brian Roberts' family gave $5 million to buy Philadelphia students laptops for remote learning amid the crisis.
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