FDA launches new, comprehensive campaign to warn kids about the dangers of e-cigarette use as part of agency’s Youth Tobacco Prevention Plan, amid evidence of sharply rising use among kids
“The Real Cost†Youth E-Cigarette Prevention Campaign to target nearly 10.7 million at-risk youth through digital platforms, social media, and in-school ads nationwide
September 18, 2018
Release
In the latest of a series of actions to address the epidemic of youth e-cigarette use, the U.S. Food and Drug Administration today launched “The Real Cost†Youth E-Cigarette Prevention Campaign, a new, comprehensive effort aimed at educating kids about the dangers of e-cigarettes. The campaign targets nearly 10.7 million youth, aged 12-17, who have used e-cigarettes or are open to trying them, and features hard-hitting advertising on digital and social media sites popular among teens, as well as placing posters with e-cigarette prevention messages in high schools across the nation.
https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm620788.htm
