Market Watch
Tonya Garcia
June 7, 2018
Yappah, made from chicken trim and leftovers from vegetable juicing and beer brewing, is being tested in ChicagoDining habits have changed a lot over recent decades, but are consumers ready for recycled food?
Tyson Foods Inc. TSN, +2.23% thinks they are. Tyson Innovation Labs, the group charged with bringing new products to market faster, has introduced Yappah, a brand of protein crisps made from “rescued and upcycled vegetable- and grain-based ingredients,†according to the company’s release.
Tyson provides chicken breast trim that is combined with vegetable purée, taken from juicing, or spent grain from beer brewing at Molson Coors Brewing Co. TAP, +1.36% to make Yappah’s flavors, which include Chicken IPA White Cheddar and Chicken - Shandy Beer. A Michelin-starred chef, Kang Kuan, was also enlisted for his culinary expertise.
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https://www.marketwatch.com/story/tyson-is-betting-that-consumers-will-eventually-crave-lab-grown-meat-2018-05-09
