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It has been for years. I used to subscribe but I dropped it in the early 90's for its political idiocy.
I put up with it through the 90s, despite its awful political bias, but the camel's back broke when they turned the 2003 obituary of Edward Teller into a political screed against the dead man.
In one study, we threatened the masculinity of male participants by showing them a pink gift card with a floral design and asking them to imagine using the card to purchase three products (lamp, backpack, and batteries). Compared to men shown a standard gift card, threatened men were more likely to choose the non-green rather than green version of each item. The idea that emasculated men try to reassert their masculinity through non-environmentally-friendly choices suggests that in addition to littering, wasting water, or using too much electricity, one could harm the environment merely by making men feel feminine.
FTA, a quote from the Scientific:I'm awestruck. This is what passes for "research" these days. I'm surprised they didn't have enough shame to bury that crap like a cat does in a litter box. I'll bet their women have unshaven legs and hairy pits.
