How's this one
https://youtu.be/d7rsklT83D4
Intentionally provocative to draw attention by being gross and disgusting. Ok. I wouldn't do it, but skittles can if they want to.
However, the white skittles thing has opened up a whole new pandora's box. They have crossed over from gross and disgusting into social justice territory. And that almost always backfires because you automatically divide your customer base. Starbucks has Liberal hippies, but most normal people don't go there because of their brand. Once a company jumps into the SJW pool, then their product becomes more than just coffee. It becomes a cause and an attitude. Ben and Jerry's same thing. Who knows how many customers they are losing per year based on their social causes? You can't know.
If you are selling a product, you have to stay far away from any political or SJW stuff. It is a minefield. As Mars Inc. will soon find out.