I'm pretty disappointed by this, actually. French is a very bright guy, but he has no political background, and certainly no background as a political executive -- or an executive of any sort, for that matter. He's an amateur, and we know from present circumstances how dangerous it is to elect an amateur to the presidency.
A 3rd-party run by a sitting or somewhat recent governor would be a lot more effective -- hell, this year it would probably even succeed.
But a 3rd-party run by David French has no serious chance.