Find out what your ZIP code says about you with this creepily accurate website

[mystery-ak]

http://www.businessinsider.com/see-what-your-zip-code-says-about-you

Find out what your ZIP code says about you with this creepily accurate website

    Steven Tweedie

    Jul. 18, 2015, 10:38 AM


Like it or not, where you decide to live often says a lot about you.

Of course, you're not totally defined by your ZIP code, but a website spotted by Reddit seeks to show people what ZIP codes say about the demographics, culture, and lifestyle in one's area.

Here's how it works:

The "Zip Lookup" tool is powered by Esri, a geographic-information firm based in California.

Just head to the website, type in your ZIP code, and you'll be greeted with a breakdown of your ZIP code's demographic characteristics based on Esri's "Tapestry" technology, which consists of 67 unique market-segment classifications.

The percentage breakdown shows you the mixture of different classifications.

Read more: http://www.businessinsider.com/see-what-your-zip-code-says-about-you#ixzz3gLkEFr95

[truth_seeker]

This is an overlay from several separate sources, by zip code

Census for population by age

IRS for income

County records, for property data

Google for consumer purchases

It seems to be highly accurate.