http://www.dailymail.co.uk/news/article-2935929/Outrage-Nationwide-Insurance-shows-dark-depressing-commercial-dead-little-boy-Super-Bowl.html Nationwide Insurance features cherub-faced boy who died in an accident
Young child talks about all the life achievements he will now miss out on
These include learning to ride a bike, getting married and traveling world
Sadly tells viewers: 'I couldn't grow up. Because I died from an accident'
Haunting image then shows overflowing bath that resulted in his death
Thousands of social media users have condemned the 'depressing' ad
It was among many serious commercials to air during Super Bowl XLIX
Advertisers forced to pay $4.5million for a 30-second slot during game

Under fire: Nationwide Insurance has sparked outrage after showing a 'depressing' and 'tragic' commercial about a young boy (pictured in the advert) who died in a preventable accident during the Super Bowl XLIX

From the net this morning.