Author Topic: Backlash against Nationwide for 'dark' and 'depressing' Super Bowl ad about fatal childhood accident that stars dead little boy  (Read 476 times)

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Offline flowers

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http://www.dailymail.co.uk/news/article-2935929/Outrage-Nationwide-Insurance-shows-dark-depressing-commercial-dead-little-boy-Super-Bowl.html

Quote
    Nationwide Insurance features cherub-faced boy who died in an accident
    Young child talks about all the life achievements he will now miss out on
    These include learning to ride a bike, getting married and traveling world
    Sadly tells viewers: 'I couldn't grow up. Because I died from an accident'
    Haunting image then shows overflowing bath that resulted in his death
    Thousands of social media users have condemned the 'depressing' ad
    It was among many serious commercials to air during Super Bowl XLIX
    Advertisers forced to pay $4.5million for a 30-second slot during game



Under fire: Nationwide Insurance has sparked outrage after showing a 'depressing' and 'tragic' commercial about a young boy (pictured in the advert) who died in a preventable accident during the Super Bowl XLIX

From the net this morning.