Biden's general election strategy: Less is more
The president’s aides are seeking to tighten his pitch to voters, with shorter, crisper speeches.
May 4, 2024, 5:00 AM CDT
By Mike Memoli
WASHINGTON — As President Joe Biden ramps up his re-election effort, his campaign is also scaling back how much he says on the trail, part of a larger new strategy to hone a sharper message he’ll take into the general election, according to Biden aides.
The less-is-more approach aims for quality over quantity when it comes to the president’s public appearances, aides said.
“There’s a strategic advantage at this point in the race to boiling down your message to the three or four most salient, compelling arguments for why President Biden should be re-elected,” said TJ Ducklo, the Biden campaign’s senior adviser for communications. “That will often translate to the stump [speech] being whittled down to its sharpest, most dynamic form. That’s what you’re seeing.”
The approach also has the appearance of a strategy aimed at minimizing the potential for Biden to make mistakes in a razor-close election. Some of Biden’s verbal missteps have occurred when he’s talking at length, veers off the prepared text or answers a reporter’s question when that wasn’t part of the plan.
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https://www.nbcnews.com/politics/2024-election/bidens-general-election-strategy-less-rcna150017
