CNN plunges behind History Channel, obscure Western network in prime time ratings
Story by Ariel Zilber • 14h
Ratings-challenged CNN’s total viewership in prime time last week lagged behind the History Channel and an obscure cable network — founded by televangelists Jim and Tammy Faye Bakker — that plays Western TV shows and films, according to the latest figures released by Nielsen.
The “most trusted name in news” — which recently hired former New York Times and BBC boss Mark Thompson as its CEO — had an average of 538,000 nightly viewers in the 8 p.m. to 11 p.m. block during the seven-day period from Jan. 15 until Jan. 21, according to the most recent data compiled by Nielsen.
The weak ratings were generated despite coverage of the Iowa caucus, which saw former President Donald Trump easily rout GOP contenders in his bid to regain the White House.
CNN not only finished behind rivals Fox and MSNBC, but was the 10th most-watched channel on cable, getting beat by Hallmark, The History Channel and INSP, a South Carolina-based channel founded in the late 1970s by the Christian televangelists.
https://www.msn.com/en-us/tv/news/cnn-plunges-behind-history-channel-obscure-western-network-in-prime-time-ratings/ar-BB1h9dlN?ocid=msedgdhp&pc=HCTS&cvid=faad282740bf468ca6edcd1a420c5e56&ei=62