Target’s Pride merchandise leads to sales slump

[libertybele]

Good!!

Target’s Pride merchandise leads to sales slump

Target experienced a sales downturn in the second quarter amid ongoing consumer backlash from the retailer’s Pride and transgender merchandise.

Comparable sales slipped 5.4% while the $24.8 billion in total revenue was 4.9% lower than last year.

Negative reaction to Target’s Pride collection had a material impact on sales, Target CEO Brian Cornell said on a call with reporters.

"As we navigate an ever-changing operating and social environment, we are applying what we learned" he added............

Last month, Target confirmed "adjustments" to the Pride merchandising plans were underway after Fox News Digital learned it rolled back displays at some of its locations. Backlash to merchandise, including "tuck friendly" swimsuits, forced the company to move items from the front of their locations.

Following the rollout, Target's market value has fallen to $57. 7 billion from $74 billion. ...............

https://www.foxbusiness.com/markets/targets-transgender-pride-merchandise-leads-to-big-second-quarter-sales-slump

[Kamaji]

Good.

[Fishrrman]

Didn't Target go through this once before?
Does no one in management there learn anything from past mistakes?

[libertybele]

Didn't Target go through this once before?
Does no one in management there learn anything from past mistakes?

They went through this when they decided to make their bathrooms "all gender". 

Apparently they got away with not much harm then and thought that they would escape any true blowback this time around.