Team DeSantis Make It Official – They Will Shift Personnel, Drop Communications Director and Relaunch Entire Campaign with New Approach July 21, 2023 | Sundance | 373 Comments
It’s going to get a lot more huggy in the brand image of Team DeSantis 2.0
According to campaign officials, and those inside the operations, DeSantis will stop talking about Florida, tone down the wokeism and confrontation with the alphabet people, drop the expensive platform speeches and focus on small group meetings to help the candidate learn how to like people more. In essence, stop being the DeSantis campaign.
Yup, awful huggy. Gee, who could have seen this coming?
(Via NBC) – TALLAHASSEE, Fla. — Florida Gov. Ron DeSantis’ campaign is planning a reboot, top campaign officials said, with a significant shift on messaging, events and media strategy.
Expect fewer big speeches and more handshaking in diners and churches. There will be more of a national focus than constant Florida references. And the mainstream media may start to get more access.
[…] Campaign filings show that the DeSantis campaign needs to figure out how to bring in more money and spend less. It fired roughly a dozen staffers last week. Donors and allies are pressing for a change. The poll numbers are stagnant. And rival GOP presidential candidates are smelling blood in the water.
“Downright low” is how a source who was present when the staffers were fired described morale these days. “The entire campaign is on the brink,” the person said. “I’ve never seen anything like it.”
The reboot is notable for a candidate who was perhaps the most widely expected GOP entrant in the 2024 race.
[…] The campaign postponed paying some of its outstanding bills until after the end of June, in part so its second-quarter financial report would show more money in the bank, the sources said. It’s not an uncommon practice for campaigns running up against big reporting deadlines, but it can obscure larger issues.
Top DeSantis aides acknowledge that the money situation has to be addressed. They plan to do it in part by cutting costs for his events. DeSantis won’t travel less, but his campaign appearances will begin to be leaner and more intimate.
[…] Cody Hall is joining the campaign as a senior communications adviser. He will remain a top political adviser to Georgia Gov. Brian Kemp, having also served as communications director after he worked on his 2018 campaign for governor. Campaign spokesman Andrew Romeo is stepping into the communications director role, and Bryan Griffin will continue as press secretary.
The DeSantis campaign has already laid off roughly a dozen people, NBC News reported. Campaign officials said that, as of now, they don’t plan any more budget-related layoffs.
more
https://theconservativetreehouse.com/blog/2023/07/21/team-desantis-make-it-official-they-will-shift-personnel-drop-communications-director-and-relaunch-entire-campaign-with-new-approach/
