The human cost of Bud Light's $20B Dylan Mulvaney fiasco: Two bottling plants are forced to cut production and lay-off 645 staff due to decline in demand for the troubled brand
The Ardagh Group announced last week it was shuttering its Wilson, North Carolina, and Simsboro, Louisiana, plants
The Wilson plant employed nearly 400 people, and the Simsboro plant had 245 — all of whom now find themselves without a job
They are major producers of Bud Light bottles, sales of which have plummeted since transgender TikToker Dylan Mulvaney, 26, posted a promotion for it
By Melissa Koenig For Dailymail.Com
Published: 12:19 EDT, 2 July 2023 | Updated: 14:40 EDT, 2 July 2023
Bud Light's sales have plummeted so much that a glass bottling company was forced to shut down two of its plants and lay off nearly 650 employees.
The Ardagh Group, one of the largest glass producers in the world, announced last week it was shuttering its Wilson, North Carolina, and Simsboro, Louisiana, plants on July 17. The Wilson plant employed nearly 400 people, and the Simsboro plant had 245 — all of whom now find themselves without jobs.
The company did not cite a reason for the closures in its statement, just saying it was part of a 'multi-year performance optimization program.'
But an investigation by WRAL found Ardagh was forced to close the plants due to declining sales of Bud Light — one of its major contractors.
The one-time beer giant has lost its reputation as America's top-selling beer amid a boycott from both leftists and conservatives over its partnership with controversial transgender TikToker Dylan Mulvaney in April.
Mulvaney, 26, recently slammed the company for not supporting her amid the backlash to her March Madness ad, prompting the beer company to double down on its support for the LGBTQIA community.
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https://www.dailymail.co.uk/news/article-12256297/Bud-Light-sales-plummeted-far-two-glass-bottling-plants-FORCED-cut-production.html
