EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed

[PeteS in CA]

EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed

https://dailycaller.com/2023/06/27/anheuser-busch-marketing-execs-bud-light-not-employed/

The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.

Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.

“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.

“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.

[mystery-ak]

GONE GIRL: Marketing Exec Behind Mulvaney Partnership No Longer Employed at Anheuser-Busch
posted by Hannity Staff - 6.27.23



According to The Daily Caller who spoke to an exclusive source familiar with the matter, both Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone” from the company. They are no longer “on leave.”

“To my understanding, if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. That’s why we said leave of absence,” the source said in a text message obtained by the Caller.

“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.

“To be fair- Daniel Blake was actually awesome. I think he was just caught in the crossfire. But also he did hire her… so that’s a fault,” the source continued.

“Wholesalers were told they are both gone for good by leadership during in-person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.

more
https://hannity.com/media-room/gone-girl-marketing-exec-behind-mulvaney-partnership-no-longer-employed-at-anheuser-busch/?fbclid=IwAR3KUBWdcnzSy5LX1ZqOMLtUfWB1vAJeSfFMQHLXa9Le24_AP-Op4YZGep0

[Kamaji]

Where did she end up?

[Smokin Joe]

Must have got a job at Target...

[Smokin Joe]

It won't matter at this point. Don't look for a sales spike, and I'd just about wager that Moslon Coors are going to see a loss of market share, too.

[MOD7]

Merged Topics

[mystery-ak]

Anheuser-Busch denies report claiming it fired Bud Light marketing VP Alissa Heinerschneid
By Shannon Thaler   
June 28, 2023 9:57am

Anheuser-Busch denied a report that it had fired Alissa Heinerscheid, the marketing VP behind Bud Light’s disastrous campaign with Dylan Mulvaney, and that she was “gone for good.”

Heinerscheid and the Group VP of Anheuser-Busch’s mainstream portfolio, Daniel Blake, were blamed for the ill-fated campaign with the transgender social media star and were said to be taking a leave of absence from as early as April.

However, a current regional head of marketing told The Daily Caller that Heinerscheid and Blake are actually “gone gone.”

The source, who was granted anonymity for discussing internal company policy, added: “To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence.”

Heinerscheid was reportedly axed because “the wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” another source said.

The insider added that Blake “was actually awesome,” and suggested that his sacking wasn’t warranted.

“I think he was just caught in the crossfire. But also he did hire her… so that’s a fault,” the source said.

more
https://nypost.com/2023/06/28/anheuser-busch-denies-claim-it-fired-bud-light-marketing-vp/

[Bigun]

The headline, as usual, SUCKS! (The ex-executives are the cause of, not the instigators of the boycott!)

[sneakypete]

It will be interesting to see if this starts a trend,where large  corporations back away from "Being giddy  wid it" and willing to lose money "for the cause",or if they take the opposite approach,and double-down on it