The four kinds of voters who will determine 2024 election
Cami Mondeaux
For decades, political analysts have speculated about election outcomes for the White House and Congress by relying on polling and job approval ratings to help inform their predictions. Now, that playbook is being thrown out altogether.
The last five election cycles exposed weaknesses in this traditional strategy, beginning in 2016, when polls projected a win for then-Democratic candidate Hillary Clinton due to her strong lead in the popular vote, only for her to lose the electoral vote to former President Donald Trump. A similar outcome occurred during the 2022 midterm elections, in which Republicans were predicted to secure huge gains, only for Democrats to hold on to the Senate and keep their losses in the House to the single digits.
Pollsters are now seeking new ways to gauge voter behavior in a political landscape marked by “deep turmoil when all the rules in American politics are being rewritten,” according to political strategist Doug Sosnik.
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https://www.washingtonexaminer.com/news/campaigns/four-kinds-voters-determine-2024-election
