Go Woke Go Broke: Bud Light Wins ‘Creative Marketer’ Award as Sales Crater 27 PercentElaine Mallon 21 Jun 2023
Bud Light plunged to an all-new low after sales dropped 26.8 percent the week ending June 10 as Dylan Mulvaney-inspired boycotts of the brand continue, according to data released by Bump Williams Consulting.
In the midst of the ongoing boycott, the previous sales low for Bud Light was an almost 26 percent drop for the week ending May 25, Breitbart noted.
“This was a tough week for Bud Light and other beer brands,” Bump Williams, owner of the consulting company, said, as reported by Daily Mail.
Bud Light’s sister brands saw a drop in sales as well. Budweiser experienced a 10 percent drop in sales, Natty Light a 2.3 percent loss and Michelob a 2.4 percent loss.
The release of these new numbers comes after Marcel Marcondes, global chief marketing officer of Bud Light’s parent company, accepted an award for “Creative Marketer of the Year” at the Cannes Lions International Festival of Creativity on Monday. Many consider the festival the Oscars of the advertising world.
The festival decided on the award for Bud Light’s parent company before the controversy – and the subsequent boycott — the company’s partnership with trans activist Dylan Mulvaney ignited, but it was not presented until Monday, the Daily Mail explained.
Marcondes claimed the controversy surrounding Bud Light has been a “wake-up call” for the beer giant, Breitbart reported.
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https://www.breitbart.com/politics/2023/06/21/go-woke-go-broke-bud-light-wins-creative-marketer-award-sales-crater-27-percent/
