Bud Light risks losing its title as the top-selling US beer to Modelo after sales plunged 25.7% in b

[mystery-ak]

Bud Light risks losing its title as the top-selling US beer to Modelo after sales plunged 25.7% in biggest weekly decline since Dylan Mulvaney tie-up

    Modelo Especial is now outselling Bud Light nationwide, latest trade data show
    Bud Light sales were down 25.7% from a year ago for the week ended May 20
    It was the steepest drop in weekly sales since Dylan Mulvaney controversy

By Keith Griffith and Lewis Pennock For Dailymail.Com

Published: 10:09 EDT, 31 May 2023 | Updated: 10:55 EDT, 31 May 2023

Bud Light risks losing its title as the top-selling US beer, after sales of the beer posted their biggest decline from the prior year since the brand's controversial partnership with transgender influence Dylan Mulvaney.

For the week ended May 20, Bud Light sales were down 25.7 percent from the same week a year ago, while nearest rival Model Especial saw sales jump 9.2 percent, according to data from Bump Williams Consulting cited by the New York Post.

'While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,' Bump Williams, who runs the consulting firm, told the Post.

'If this continues Modelo will surpass Bud Light for the year,' he added.

Modelo was the number two beer in the US last year, posting $3.8 billion in off-premises sales, compared to $4.8 billion for Bud Light, according to Bump Williams data.

more
https://www.dailymail.co.uk/news/article-12144105/Bud-Light-risks-losing-title-selling-beer-Modelo.html

[mountaineer]

Isn't Modelo also under the InBev umbrella?

[bigheadfred]

Isn't Modelo also under the InBev umbrella?

It is owned by Grupo Modelo. A mexican brewing company.

Amend that to say Modelo is owned by by InBev. Model Especial is not.

[mountaineer]

It is owned by Grupo Modelo. A mexican brewing company.

Amend that to say Modelo is owned by by InBev. Model Especial is not.

InBev says it's one of theirs. https://www.ab-inbev.com/our-brands/

[Kamaji]

Yuengling is a good beer that, to my knowledge, isn't owned by InBev.

[bigheadfred]

InBev says it's one of theirs. https://www.ab-inbev.com/our-brands/

I rescind my statements.

[mountaineer]

Yuengling is a good beer that, to my knowledge, isn't owned by InBev.

Correct on both counts!

[Polly Ticks]

Yuengling is a good beer that, to my knowledge, isn't owned by InBev.

True story!
 

Side note - I saw several people at the local Texas Roadhouse drinking Yuengling on Monday night.  Maybe I am just more aware of it now, but I sure don't recall seeing that many during previous evenings out.

[mountaineer]

Chad Prather
@WatchChad
Anheuser Busch now down $27 billion. Not one brick thrown, not one highway blocked, not one building burned. Well done everyone
Last edited
1:15 PM · Jun 3, 2023

[jmyrlefuller]

InBev says it's one of theirs. https://www.ab-inbev.com/our-brands/

I believe there was some antitrust action that prevents them from selling that brand in the USA. It has to be imported by another company (Labatt, their Canadian brand, is another brand subject to the same rule).

[The_Reader_David]

I'm afraid I'm no help with an ImBev boycott.  I hardly drink any American beers other than craft beers.  Perhaps not surpising, since the first beer I ever actually liked was Guinness, and while I've developed a taste for lighter beers, if I want a pilsner, I'll take the KC Bier Co.'s Pure Pils over any of the mass produced pilsners that make up the bulk of American beers.

If I have to drink a mass produced American beer, I've always preferred Coors -- the only one I've found that remains drinkable if it warms up to cellar temperature (the proper temperature for drinking good beers and ales, falsely vilified in the American claim that the British "drink warm beer".)

[DefiantMassRINO]

Bud Schlitz'ed themselves.

[240B]

Budweiser is going to lose 'shelf space' at stores due to lack of sale.
The amount of space and the position allocated to a product is based on how much it sells.
Once Bud loses their prominent spot on the shelf it is extremely difficult to get it back, and this will cause sales to fall even more.