Hold my beer, Budweiser! Miller Lite's new feminist spokeswoman is here to cuss at you and explain w

[mystery-ak]

Hold my beer, Budweiser! Miller Lite's new feminist spokeswoman is here to cuss at you and explain why men are evil 🤡
NTB Staff
· · May 15, 2023 · NottheBee.com

Miller Lite, much like Bud Light, is showing that they have absolutely no clue who their audience is either.

This latest woke ad from Miller is so exceptionally cringy it's tough to watch:

[Slightly sexual content and language]


https://www.youtube.com/watch?v=_NtBQWZqaHo&t=90s&ab_channel=MillerLite

The ad, which released two months ago but is only now resurfacing after Bud Light's Dylan Mulvaney debacle, is all about female empowerment and the idea that brewing started with women.

But, ironically, they use a vulgar woman who acts like a vulgar man as the selling point.

In the '90s, women were exploited for their sexual attractiveness. Today, Miller is exploiting women for their unbecoming vulgarity and their hatred of men.

more
https://notthebee.com/article/miller-lite-goes-all-in-on-woke-feminism-showing-that-they-also-dont-know-their-audience

[Wingnut]

Yeah, didn't work for me.  Miller is screwing the pooch.

[roamer_1]

Yeah, didn't work for me.  Miller is screwing the pooch.

Well yeah... but no... It ain't new. It came out before Butt Light's debacle served notice. If it came out after, well that would be an incredibly tin ear.

I am more interested in what comes next... What they do now.

That aside, it was an incredibly poor ad. I cannot see it appealing to women.

Somebody doctored it with shots of Chuck Norris getting more and more pissed and eventually kicking the crap out of his TV... Now THAT was a good ad.

[mountaineer]

I guess they thought it was funny for a bunch of women to keep saying $#!t. 

[Smokin Joe]

So they are targeting a blue collar audience that often goes down to have a beer with the guys after work to escape or avoid ...well, women's sh*t, with womens' sh*t?

I don't think this will go over well.

Why can't we all just get along? 

Leave the effing agendas out and have a beer.

[mountaineer]

Thankfully, I need sacrifice nothing to express my displeasure. Neither Bud Light nor Miller Lite ever appealed to my tastebuds.

[bigheadfred]

I found the ad to be strange and confusing.

"So here's to women, because without us, there would be no beer".

I  couldn't figure out this last part. Then I put my beer goggles on...

[roamer_1]

"So here's to women, because without us, there would be no beer".

Or sammiches...

So it's true, but in a different way...

 

[GtHawk]

I found the ad to be strange and confusing.

"So here's to women, because without us, there would be no beer".

I  couldn't figure out this last part. Then I put my beer goggles on...

Are they saying that women drove men to drink....or the other way around?

[Weird Tolkienish Figure]

 Why are they antagonizing their audience (aka the paying customers) like this again?

Edit: This ad seems to predate the Bud Light controversy.

This beer is all garbage anyway.

[Weird Tolkienish Figure]

Or sammiches...

So it's true, but in a different way...

 

Or anyone for that matter. Because women make babies. But you could say the same thing for men too right?

[sneakypete]

That can't possibly be real.

NOBODY is THAT freaking stoopid.

Plus,it would have to get the approval of the Corporate Board to run the ads,and those people care nothing about anything other than profits.

[240B]

I guess they thought it was funny for a bunch of women to keep saying $#!t. 

Confusing.
Why would anyone want to associate Miller beer with (literally) shit?
Miller beer is shit. But it is good shit. Made from shit for shit.
Here's to shit!! Miller beer is shit. But it is good shit.

?? I don't know what is going on with American beer these days.
It is like they are having some kind of identity crisis nervous breakdown.
These beer advertising executives need therapy.
Bikinies, sports, humor, and trucks sell beer. All of this navel gazing introspection is confusing.

[mountaineer]

Bikinies, sports, humor, and trucks sell beer.

Pretty much. All they have to do is show attractive people having a good time while drinking their particular brand of beer, as has been done for decades.

[Weird Tolkienish Figure]

That can't possibly be real.

NOBODY is THAT freaking stoopid.

Plus,it would have to get the approval of the Corporate Board to run the ads,and those people care nothing about anything other than profits.

It's real, it just predates the Bud Light stuff.

[mountaineer]

Miller Lite’s Chief Of Marketing Has Spent Years Flopping From One Liberal Cause To Another
Henry Rodgers, Chief National Correspondent
May 15, 2023 6:43 PM ET

Sofia Colucci, the Chief Marketing Officer of Molson Coors Beverage, which owns Miller Lite, has a past of supporting liberal causes such as gun control, protests for George Floyd, illegal immigration and the COVID-19 vaccine, social media posts reviewed by the Daily Caller found.

Miller Lite released an ad on March 7 titled, “Bad $#!T to Good $#!T,” which goes after the beer industry for its supposed sexism against women. The ad has drawn recent criticism after Bud Light’s promotion of transgender TikTok star Dylan Mulvaney showed off a beer can with the influencer’s face on it. They also released a can with a rainbow that states “celebrate everyone’s identity,” and features different pronouns.

Colucci has deleted many of the posts, however, the Caller took screenshots of her posts before they were deleted. Colucci donated and shared a fundraiser on her Facebook page that goes to reuniting migrants with their immigrant families. She also shared another page regarding the Las Vegas Shooting, saying members of Congress who received donations from the NRA need to meet with the victims and implement stricter gun laws.  ...

After George Floyd was killed, Colucci posted a black square in support of Black Lives Matter and Floyd on Black Out Tuesday, to remember Floyd.

Colucci also shared a post from former President Barrack Obama and said, “If only we had his leadership right now. His suggestions on how to take action are helpful.” ... DAILY CALLER

[Smokin Joe]

I have tended bar when the oil patch died, so had my wife, and both my daughters here in town (for that matter, so have a couple of grandkids).

Men: Beer, overwhelmingly, some shots, some mixed drinks, almost never wine or wine coolers.

Women: Mixed drinks, beer, wine/coolers, and shots if the gals are out to party.

But pissed off (at men, not just a specific individual) women drinking beer isn't that heavy a market share.

So again, why risk offending the majority of your market to placate a minority?

Someone needs to carve this over the entrance of a business school somewhere.

If that minority was the niche targeted by the product, I could see it, but this is not that.

[240B]

The common denominator in all this is when they put women in charge of selling beer.
They don't go into it with the goal of selling beer. Women want revenge. They have an agenda.
Obviously, from what we clearly see, women want to 'stick it up the ass' of normal beer drinkers.
This is not a positive marketing campaign.

[Smokin Joe]

The common denominator in all this is when they put women in charge of selling beer.
They don't go into it with the goal of selling beer. Women want revenge. They have an agenda.
Obviously, from what we clearly see, women want to 'stick it up the ass' of normal beer drinkers.
This is not a positive marketing campaign.

Great way to take a perfectly marketable product and put sales in the toilet.

Sorry, Miller, just not being Bud Light is not enough.

[240B]

Bought Yuengling today because it seems to be an up and coming thing on the rise.

[mountaineer]

Mr M and I are Yuengling aficionados. They also make a light beer we've never tried, but former Bud Light and Miller Lite consumers might want to check it out.

[Bigun]

Bought Yuengling today because it seems to be an up and coming thing on the rise.

Me too! And there will be more!

[Free Vulcan]

As both a country boy and someone who's done a whole lot of blue collar factory and warehousing work, the ad is pretty much an insult. All those women are suburbanite poseurs who I doubt have ever done an honest days work in their life.

It's not something you can put on like a pair of shoes. You've either lived it or you haven't, and those who have can spot those who haven't within seconds.

[Sighlass]

So Miller, are you just buying up Miller pin-up posters on Ebay, I doubt it... matter of fact, I highly doubt Miller did anything other than plant their dumb ad and move on knowing the "mulch" wasn't going to add up to a wheelbarrow's worth (if that). I can't find one ad saying they are buying back any advertisment they claim to now disown.

[Kamaji]

So they are targeting a blue collar audience that often goes down to have a beer with the guys after work to escape or avoid ...well, women's sh*t, with womens' sh*t?

I don't think this will go over well.

Why can't we all just get along? 

Leave the effing agendas out and have a beer.

Now that last line would make a really good beer ad, in the current context.