Marketing guru behind iconic Bud Light ads blasts ‘self-inflicted’ Dylan Mulvaney fiascoBy Lisa Fickenscher
May 10, 2023
Anheuser-Busch’s former chief creative officer — whose iconic ads included the “I Love You, Man” commercials and the talking frogs — blasted the company’s Belgian parent InBev over Bud Light’s Dylan Mulvaney fiasco.
“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,” Robert Lachky told the St. Louis Post-Dispatch this week.
Anheuser-Busch has suffered from “a complete lack of corporate oversight, and it’s been that way since (InBev) took the company over,” he added in the Monday interview.
Lachky — who now runs his own consulting firm in St. Louis, RCL Group – told The Post on Wednesday: “It’s pretty obvious InBev continues to fan the flames on their own with their defensive comments.”
He declined to comment further about the controversy.
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Source:
https://nypost.com/2023/05/10/marketing-guru-behind-iconic-bud-light-ads-blasts-self-inflicted-mulvaney-fiasco/
