REPORT: Bud Light Plans Heavy Marketing Push After Fallout From Dylan Mulvaney PartnershipJames Lynch
Reporter
April 27, 2023 8:31 PM ET
Bud Light is reportedly planning a significant marketing push to reverse the damage caused by its partnership with transgender influencer Dylan Mulvaney, according to the New York Post.
Executives for Anheuser-Busch, the parent company of Bud Light, reportedly held a closed-door meeting in Washington, DC, and told beer distributors they will begin spending heavily on marketing, Benj Steinman, editor of Beer Marketer’s Insights, told the outlet.
The spending will reportedly begin this week and coincides with the NFL Draft beginning Thursday night, Steinman said. Bud Light’s sales took a 17% plunge in the week ending April 15 because of the company’s partnership with Mulvaney, the NY Post reported.
Mulvaney, a biological male who identifies as a transgender woman, posted videos on social media April 1 promoting Bud Light. The company sent Mulvaney customized beer cans with the influencer’s face on them to celebrate “365 days of girlhood.”
The advertising campaign sparked backlash on social media from conservatives who argued Bud Light was disrespecting its customers by promoting transgender ideology. A viral video of Bud Light marketing executive Alissa Heinerscheid criticizing the company’s customer base created further backlash and contributed to Anheuser-Busch’s stock price plunge.
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https://dailycaller.com/2023/04/27/bud-light-plans-marketing-push-dylan-mulvaney/
