NJ man torches Jack Daniel’s merch in protest of ‘woke’ company

[Kamaji]

NJ man torches Jack Daniel’s merch in protest of ‘woke’ company

By Isabel Keane
April 12, 2023

A New Jersey man proclaiming to be the “biggest advocate and supporter” of Jack Daniel’s Tennessee Whiskey burned their merchandise and hundreds of dollars worth of booze in a now-viral tirade against the liquor company for going “woke.”

Pauly Michaelis posted the video Friday on Facebook of himself torching a Jack Daniel’s mirror, glasses with the company’s logo, as well as a wooden bar sign.

“For those of you who know me well my drink has always been Jack Daniels,” Michaelis wrote. “For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American badass people.”

“THEY WENT WOKE,” Michaelis wrote, followed by a middle finger emoji.

The backlash comes as the whiskey brewer’s “small town, big pride” 2021 ad campaign featuring drag queens from “Ru Paul’s Drag Race” has resurfaced — sparking conservative outrage similar to how some Bud Light fans boycotted after the beer company partnered with a popular transgender influencer.

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Source:  https://nypost.com/2023/04/12/nj-man-torches-jack-daniels-merch-in-protest-of-woke-company/

[roamer_1]

NJ man torches Jack Daniel’s merch in protest of ‘woke’ company

Old no. 7... That one hurts, even though I can't boycott, as I have not had enough liquor (except shine) to amount to a row of pins.

[andy58-in-nh]

This is much better than Jack.

[Weird Tolkienish Figure]

NJ man torches Jack Daniel’s merch in protest of ‘woke’ company

By Isabel Keane
April 12, 2023

A New Jersey man proclaiming to be the “biggest advocate and supporter” of Jack Daniel’s Tennessee Whiskey burned their merchandise and hundreds of dollars worth of booze in a now-viral tirade against the liquor company for going “woke.”

Pauly Michaelis posted the video Friday on Facebook of himself torching a Jack Daniel’s mirror, glasses with the company’s logo, as well as a wooden bar sign.

“For those of you who know me well my drink has always been Jack Daniels,” Michaelis wrote. “For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American badass people.”

“THEY WENT WOKE,” Michaelis wrote, followed by a middle finger emoji.

The backlash comes as the whiskey brewer’s “small town, big pride” 2021 ad campaign featuring drag queens from “Ru Paul’s Drag Race” has resurfaced — sparking conservative outrage similar to how some Bud Light fans boycotted after the beer company partnered with a popular transgender influencer.

*  *  *

Source:  https://nypost.com/2023/04/12/nj-man-torches-jack-daniels-merch-in-protest-of-woke-company/

The ad isn't even current? Pretty weak IMO, as much as I hate corporate wokeness.