Biden enlists hundreds of social media influencers for upcoming reelection bid: Report

[mystery-ak]

 washingtonexaminer.com

Biden enlists hundreds of social media influencers for upcoming reelection bid: Report
Julia Johnson


President Joe Biden will be relying heavily on the power of social media, with an emphasis on mobilizing young voters, in his still unannounced reelection bid.

The 80-year-old commander in chief is enlisting hundreds of social media influencers, according to a new report.

"We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital," White House deputy chief of staff Jen O'Malley Dillon said, per Axios.

These influencers across platforms such as Tiktok — which has notably come under severe scrutiny in Congress — Instagram, and Twitter will praise Biden's accomplishments and agenda to their followers.

However, they won't be getting paid.

more
https://www.washingtonexaminer.com/news/white-house/biden-enlists-hundreds-social-media-influencers-reelection-bid

[mystery-ak]

 Biden turning to social media influencers to help connect with young voters: report
By David Propper   
April 9, 2023 10:20pm

The Biden administration is tapping prominent TikTokers and other social media influencers to help court young voters as the Democrat gears up for reelection, according to a report.

The digital strategy team for President Biden is connecting with hundreds of influencers across the country who would promote the 80-year-old’s record in the Oval Office to help draw in voters, ages 18 to 29, who don’t already follow the White House or the Democratic Party on various online platforms, Axios reported.

The effort is reportedly spearheaded by staffer Rob Flaherty, who will lead four digital staffers in the White House and was named assistant to the president, which has the same rank as the communication director and press secretary.

Reaching young voters is so critical to Biden that social media influencers – who are unpaid – could have their own briefing room inside the White House to work in-person or remotely, according to Axios.

“We actually asked the White House, ‘When are we going to get press briefing passes,’” 20-year-old TikToker Harry Sisson told the outlet. “They were actually were very responsive to it.”

The NYU student has more than 663,000 followers on TikTok and delivers a brief report day’s biggest news events on the platform.

The White House also reportedly plans to connect with influencers who have local followings when Biden travels to a certain state.

more
https://nypost.com/2023/04/09/biden-turning-to-social-media-influencers-to-tout-agenda-report/