Biden's digital strategy: an army of influencersSophia Cai
April 9, 2023
President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record — and soon may have their own briefing room at the White House, Axios has learned.
Why it matters: The move aims to boost Biden's standing among young voters who are crucial to Democrats' success in elections — and to potentially counter former President Trump's massive social media following, if he's the GOP nominee in 2024.
* Biden's digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether.
* Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden's campaign — but reaching young and suburban voters is clearly a priority.
* Young voters (ages 18-29) preferred Biden over Trump by a 26-point margin in 2020, and Democrats over Republicans by 28 points in the 2022 midterms.
* A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.
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Source:
https://www.axios.com/2023/04/09/bidens-digital-strategy-an-army-of-influencers