Biden's digital strategy: an army of influencers

[Kamaji]

Biden's digital strategy: an army of influencers

Sophia Cai
April 9, 2023

President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record — and soon may have their own briefing room at the White House, Axios has learned.

Why it matters: The move aims to boost Biden's standing among young voters who are crucial to Democrats' success in elections — and to potentially counter former President Trump's massive social media following, if he's the GOP nominee in 2024.

* Biden's digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether.

* Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden's campaign — but reaching young and suburban voters is clearly a priority.

* Young voters (ages 18-29) preferred Biden over Trump by a 26-point margin in 2020, and Democrats over Republicans by 28 points in the 2022 midterms.

* A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.

*  *  *

Source:  https://www.axios.com/2023/04/09/bidens-digital-strategy-an-army-of-influencers

[mountaineer]

The social media influencers Joe Biden will be employing to help him win in 2024 include 20-year-old Harry Sisson, who has over 600K followers on TikTok. Presumably, he will have full access to the WH briefing room.

https://twitter.com/greg_price11/status/1645485941681975302

[Right_in_Virginia]

This isn't news.  The democrats --- coordinated through the White House --- used this very effectively in the midterms.

[mountaineer]

Michael Sobolik
@michaelsobolik
Let’s be clear about what’s happening here.
The Biden admin is giving press credentials to influencers on TikTok — Beijing’s Trojan Horse app — to boost Biden’s re-elect campaign.
And we’re supposed to believe Biden would ban TikTok if given the chance?
8:31 AM · Apr 10, 2023

[mountaineer]

Karine Jean-Pierre says “here at the White House we very often use influencers.” Considering one of their big guns is a 20-year-old with the intellectual capacity of a turnip, it's fair to state this is not a serious administration.

https://twitter.com/RNCResearch/status/1645836947267387395

[roamer_1]

'Online influencers' ain't all they're cracked up to be...

As Budweiser is fixin to find out.

[DefiantMassRINO]

The army of influencers is a clear 2024 Presidental Campaign activity that should not use Federal funds, Federal Property, nor Federal personnel.

This would be a violation of the Hatch act.

Government resources are not allowed to be used for political campaigns and personnel are not allowed to participate in campaigns during the hours they are working for the Government.

If Members of Congress can dinged for abusing franking privileges for their campaigns, Biden should be dinged for his army of 2024 Campaign influencers on White House grounds.