M&M's Tosses Their 'Spokescandies' in the Garbage After Woke Characters Cause Backlash
By Brandon Morse | 11:45 AM on January 23, 2023
What used to be arguably America’s most famous candy became infamous over the course of the last few years as it descended into woke culture as many corporations did, and just like these other corporations, it paid the price.
As previously covered by RedState, M&M’s marketing team decided to take the beloved characters and begin changing up how they act and behave. While Red and Yellow were left alone, Green was defeminized so that she wasn’t so obviously a woman, which was offensive to the hard left for some reason. Moreover, they began adding other colors for the various flavors coming out, but they were attached to social messaging in the “modern audiences” vein.
https://www.youtube.com/watch?v=E_B4Oz4CPu0&ab_channel=M%26M%27SChocolateTo be sure, the backlash was nothing short of immediate. People began vowing to distance themselves from, not just M&Ms, but the Mars candy company in general.
It would appear the pressure and backlash were too much. On Monday, the candy company released a statement on Twitter declaring that they didn’t think many people would notice the changes to its “spokescandies” but that “even a candy’s shoes can be polarizing.”
“Therefore, we have decided to take an indefinite pause from the spokescandies,” the statement continued.
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https://redstate.com/brandon_morse/2023/01/23/mms-tosses-their-spokescandies-in-the-garbage-after-woke-characters-cause-backlash-n692738
