October 24, 2022 3:55pm EDT
Beyond Meat rolls out steak at Kroger, Walmart
The new product will launch at over 5,000 Walmart and Kroger stores
By Aislinn Murphy FOXBusiness
Beyond Meat announced Monday it is debuting a plant-based version of steak tips at Kroger and Walmart.
In a press release, the plant-based food company said customers will be able to buy the Beyond Steak at over 5,000 Kroger and Walmart locations across the country. The new product, made with faba bean protein and wheat gluten, aims to "deliver the juicy, tender and delicious bite of seared steak tips," offering 21 grams of protein per serving and 0 mg of cholesterol, according to Beyond Meat.
The new plant-based steak option adds to Beyond Meats’ existing line of products already sold at retailers, including its Beyond Burger, Beyond Beef and Beyond Chicken Tenders. The Beyond Steak will also be available at certain divisions of Albertsons and Ahold Delhaize and other grocery chains, the company said.
"Beyond Steak is a highly-anticipated expansion of our popular beef platform and we’re proud to introduce this innovative product to consumers nationwide," Chief Innovation Officer Dariush Ajami said in a statement.
Beyond Meat previously made a foray into steak when it announced in September it was working with Taco Bell to temporarily test a plant-based carne asada steak option in the Dayton, Ohio, area.
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