September 26, 2022 11:30am EDT
Amazon, Walmart, Target roll out early holiday sales
Amazon's Prime Early Access Sale will kick off Oct. 11
By Daniella Genovese FOXBusiness
It's beginning to look like Christmas in stores across America as retailers kick off holiday deals off even earlier this year. Amazon is rolling out a 48-hour holiday sale for Prime members in October.
The Seattle-based shopping juggernaut is among a handful of companies moving up their holiday sale calendars to drum up traffic and help ease the burden of holiday shopping on consumers struggling to keep up with inflation.
Deloitte already forecast that retail spending growth will slow during the 2022 holiday season as higher costs continue to weigh on consumer budgets.
From November through January, Deloitte projects that retail sales will grow between 4% and 6%, which is down considerably from the 15.1% growth during the same period last year.
The current inflation rate of 8.3% means retailers would see a decrease in real sales.
For the first time, Amazon announced Monday that it's launching its Prime Early Access Sale, which gives members exclusive early access to holiday deals on Oct. 11 and 12.
Typically, Amazon only holds one Prime Day event each summer. This year marks the first time the largest online retailer is offering a second sale amid fall dedicated to holiday deals.
The shopping holiday will include exclusive sales for Prime members across a variety of categories such as electronics, fashion, home, kitchen, pets, toys and Amazon devices.
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https://www.foxbusiness.com/lifestyle/amazon-walmart-target-roll-out-early-holiday-sales
