Disney's head of content says Gen. Z is 30-40% 'QUEERER' than previous generations and it's a business decision to 'target' them, kids of staff are offered info on 'gender affirmation procedures' and CEO Bob Chapek apologizes again in leaked Zoom
Disney executives have spoken at an internal 'Reimagine Tomorrow' forum - part of an initiative begun in September to increase representation on screen
Karey Burke, head of entertainment, said that it made commercial sense for Disney to show more gay and non-binary characters
She told the virtual assembly her son had told her: 'Gen-Z is 30-40 percent queerer than other generations Mom, so Disney better get with it'
Bob Chapek, the CEO, told the forum he 'pledged to be a better ally for the LGBTQ+ community' and 'apologized for not being the ally you needed me to be'
Chapek, who has been strongly criticized for his handling of Disney's policy on LGBTQ issues, said he learnt from the experience and felt their 'pain'
By Harriet Alexander For Dailymail.com
Published: 22:31 EDT, 7 April 2022 | Updated: 00:38 EDT, 8 April 2022
A Disney executive has admitted that the company is seeking to increase diversity within the company because it is good for business, as the embattled CEO apologized to the LGBTQ community 'for not being the ally you needed me to be'.
Karey Burke, head of entertainment, said that her son had told her: 'Gen-Z is 30-40 percent queerer than other generations Mom, so Disney better get with it.'
Bob Chapek, the CEO, meanwhile, begged forgiveness from the LGBTQ community.
'I want you to know that your words have made a real impact on me,' he said.
'I understand that we have made mistakes, and the pain that those mistakes have caused.'
The leaders of the entertainment giant were speaking at one of Disney's 'Reimagine Tomorrow' forums, which since September has worked to serve as 'our way of amplifying underrepresented voices and untold stories as well as championing the importance of accurate representation in media and entertainment.'
It vows that 50 percent of characters and content would be from underrepresented groups by 2022.
Burke, president of Disney's General Entertainment Content, said in a clip from a session - obtained by journalist Christopher Rufo, who specializes in culture wars - that there was a commercial reason for increasing the number of LGBTQ characters.
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https://www.dailymail.co.uk/news/article-10698061/Disneys-head-content-says-BUSINESS-decision-target-Gen-Z-LGBTQ-content.html