https://www.texasmonthly.com/news-politics/republican-latinas-rio-grande-valley/?utm_source=pocket-newtabby Jack Herrera
February 16, 2022
Through 2019 and 2020, the women worked to increase Republican turnout in South Texas, with Flores running the HCRP’s Spanish-language outreach. For the most part, they toiled outside of the spotlight. Even when De La Cruz announced a bid to try to unseat two-term Democratic congressman Vicente Gonzalez, national Republicans—and even the statewide GOP—paid little attention to her campaign. South Texas was still a blue firewall, a place where it seemed Republicans had no chance of winning. Some counties there had not elected a Republican in more than one hundred years, and in 2016 Trump hadn’t mustered even 30 percent of the vote in Hidalgo County, where Gonzalez’s district was anchored. Most of the time, the local news painted conservatives such as Peña as outspoken but hopelessly outnumbered in deep blue South Texas, like horseflies biting cattle down in the Rio Grande.
Then everything changed. The political world of deep South Texas was rocked in November of 2020 when Trump smashed expectations in all the counties along the Rio Grande, transforming once-clear political boundaries in Texas into disputed territory—and leading Democrats around the country to question whether they were losing Hispanic voters. Republican politicians from Governor Greg Abbott to U.S. House minority leader Kevin McCarthy made pilgrimages to South Texas in the months after the election. Money and resources have followed: hundreds of thousands of dollars have poured into midterm races for House seats, and the Republican National Committee opened new Hispanic community centers in Laredo, McAllen, and San Antonio. On the local level, Republican organizations like “Project Red Texas” have paid the filing fees for a bevy of local candidates across South Texas.
Overnight, local underdog political leaders, such as De La Cruz, Peña, and Flores, became conservative celebrities. The attention has both stunned and emboldened the Hidalgo County women. After the election, Peña had her name in publications as high-profile as the New York Times and the Wall Street Journal. (When a photo of her ran on the cover of this magazine, she and her family bought over a hundred copies.) This year, after Peña launched her reelection campaign for HCRP chair, she received a video endorsement from Donald Trump Jr.
