Showroom shock! Dealer jacks up truck’s MSRP 43% amid auto industry crisis
By Kerry J. Byrne and
Griffin Kelly
February 12, 2022 10:27am
Sticker shock is fueling consumer anger in auto showrooms.
A New Jersey auto dealer is selling a new Ford Bronco for a staggering 43 percent above the manufacturer’s suggested retail price, as inflation reaches historic levels and auto inventory shortages wreak havoc on consumer wallets.
“We are going to be like Cuba soon,” said one customer at All American Ford in Old Bridge, NJ. “No new cars and we’ll all be driving ’57 Chevys.”
A New York City man expressed his truckin’ outrage on social media this week after he found a 2021 Ford Bronco at the Old Bridge dealer with a manufacturer’s suggested retail price of $34,855 being sold instead for $49,855 – a “market adjustment” of $15,000.
The 43% up-charge was written by hand in black marker on the window decal.
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https://nypost.com/2022/02/12/dealer-jacks-up-trucks-msrp-43-amid-auto-industry-crisis/