Cyber Monday Sales Drop For First Time Ever As Consumers Saw Fewer DiscountsHarry Wilmerding
Contributor
November 30, 2021 1:02 PM ET
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Cyber Monday online sales dropped for the first time ever as consumers experienced fewer discounts and began their holiday shopping earlier than in previous years.
Consumers spent $10.7 billion on Monday, a 1.4% decrease compared to the same day in 2020, according to Adobe Analytics, CNBC reported. Monday’s figure marks the first time that Adobe recorded a decrease in spending on one of the nation’s busiest online shopping days since the firm first reported on e-commerce in 2012.
The holiday shopping season will still see record-breaking e-commerce activity overall, though, as consumers began purchases earlier than in previous years, Adobe Analytics reported.
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