Whoa whoa whoa ... it's not lying, it's called "reframing the truth" in the spincraft business.
Truth is individual perception. Manipulate the perception, and you can own someone else's truth.
Everything is nonsense and crap all the time. Our brains constructs "truth" as a coping mechanism to survive one more day without imploding.
To understand the outside stimuli, we need to break it down to its simplest, most cynical, and nihilst elements. The world is out to screw us all, in our own unqiue custom-fit straight-jackets.