CNN Business By Chris Isidore 8/17/2021
As General Motors and Ford work to develop self-driving vehicles, their lawyers are busy battling over what they should be allowed to call the technology.
Late last month, GM filed a trademark infringement case to block Ford from using the name "BlueCruise" for its soon-to-be-released hands-free driving feature.
Ford says the name choice was inspired by the company's iconic "Blue Oval" logo. But GM claims that its currently available hands-free driving feature, known as "Super Cruise," as well as its self-driving car company, Cruise, should preclude Ford from dubbing its upcoming offering "BlueCruise."
More:
https://www.cnn.com/2021/08/17/business/gm-ford-cruise-trademark-fight/index.html
