Guns.com by Chris Eger 7/19/2021
Last week, the social media accounts for Marlin Firearms made their first posts in five years, seemingly paving the way for the return of the lever-action rifle giant.
"We’re back! Stay tuned for weekly updates on the return of Marlin," posted the company last Friday along with the motto, "Long Live the Lever Gun." Prior to that, the 173,000-follower page had last posted in May 2016.
Ruger, who purchased the 150-year-old Marlin brand in its entirety for $28.3 million at a federal bankruptcy auction last summer from the assets of the defunct Remington Outdoors, doubled down on the social media post by sending out an email blast with much the same messaging.
As previously reported by Guns.com, court filings detail that Ruger stood to acquire more than 80 pages of tooling, machines, components, and spare parts needed to produce Marlin firearms as well as related intellectual property, patents, FFLs, domain names, social media pages, and trademarks. Ruger, flush after several years of record sales, paid cash for the assets.
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https://www.guns.com/news/2021/07/19/ruger-setting-stage-for-return-of-marlin