Just as so many Hollywood actors have crashed their careers over political activism, Coca-Cola is doing the same thing.
You would think their primary mission would be to sell soda pop. And up until recently it was.
Now they seem to have abandoned the hawking soda part of their business in favor of racist (very anti-White) political activism.
It's a private corporation so they can do whatever they want to do. But it does have a lot of people confused.
Just as so many 'entertainers' get to a point in their careers when they feel they have somehow 'outgrown' entertainment and move into political activism, it looks like KO caught the same egocentric disease. They think they have become 'bigger' than soda pop, and now want to start preaching politics and social engineering instead. The ego of these people is obviously damaging their brand.