Biden to air 90-minute radio programs targeting Black voters
By Reid Wilson - 10/28/20 05:28 PM EDT
Democratic presidential nominee Joe Biden plans to air 90-minute radio programs on gospel stations across the country this weekend urging Black voters to head to the polls in a final sprint of early voting before Tuesday’s elections.
The Biden campaign will pay about $109,000 to air the programs on 29 radio stations in seven states, according to sources watching the advertising market. The programs are set to air in Ohio, Georgia, Michigan, North Carolina, Florida, Wisconsin and Pennsylvania.
Democrats typically run Souls to the Polls programs aimed at Black churches in the final weekends before a November election, when some of the party’s most loyal voters crowd onto buses and head en masse to polling places nearby their houses of worship.
Those programs look different this year because of the pandemic, which has fallen disproportionately on Black and Brown Americans. The radio play is a way to reach those voters even if they cannot attend church in person on Sunday.
A Biden campaign spokesman did not have additional details to add about what the programs would feature.
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https://thehill.com/homenews/campaign/523258-biden-to-air-90-minute-radio-programs-targeting-black-voters