What I really don't like, is why aren't other big tech entities - Microsoft (Bing), Yahoo, Facebook, Twitter, Amazon, etc, aggressively trying to tear into Google's market share on this?
Amazon and Facebook in particular have the ability to do that. Nor do you have to start from scratch, there are alot of analytics companies already set up.
It's almost like they are colluding.
Oh, they ARE colluding.
But yahoo is inept - I am a yahooligan from way back... My moniker comes from a USAOne account I hacked and took over way back in the day... USAOne inevitably becoming the Yahoo we know today. And they have frittered away every advantage they once had... YIM (messenger), Music, News, Search... even email/calendar, all of which went from nearly awesome to crap.
Microsoft has always had a tin ear, serving a corporate environment more than the geek world... Trying to castle their investments in a distributed bazaar environment. That has changed of late, especially in the inner ring insider contributions to Win10 and subsystems. But they still have that slick plastic corporate feel.
Sales and delivery are Amazon's gig, and they already seem to be juggling too many balls. Like yahoo, they are beginning to lose it in areas - Prime and Alexa being shaky examples...
Faceboot is losing it all over. Again... Castled up... Circling the wagons... the last act. I don;t expect them to be a player much longer... MySpace all over again.
Twitster is a one trick pony... An 'also ran' , big in gossip and nothing else.
Of them all, the only real sharks in the water are Microsoft and Amazon... And Microsoft is best poised to take the advantage - Which they will fail to do in their normal tight-assed corporate way.
Expect a new player to arise.