Biden opens massive advertising advantage over Trump
by David M. Drucker, Senior Political Correspondent |
| October 17, 2020 06:30 AM
President Trump stands to be outspent by tens of millions of dollars on television and radio in the campaign’s final weeks as Democratic nominee Joe Biden puts his significant fundraising advantage to work in key battleground states.
Biden and aligned Democratic groups were on track to invest $169.7 million in television and radio advertising during the final 21 days of the presidential campaign. Trump and allied Republican groups were set to spend nearly $70 million less, with reserved media buys of $101.4 million over the same period.
Even without the assistance of outside groups, comparing the campaigns head-to-head, Biden is poised to air more advertising in the states and media markets likely to decide the outcome of the Nov. 3 election. Republican strategists say Biden’s combined edge in campaign and outside group spending presents serious obstacles for Trump.
“The presidential TV air war is heavily tilted towards Joe Biden, and that’s because they are flush with cash and in an offense position to continue expanding the map over the closing weeks,†said Nick Everhart, a Republican operative and founder of Medium Buying, a media buying and advertising tracking firm.
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