And that apathy is whose fault? When someone doesn't want your product, is not excited to go get your product, where does that blame lie?
That apathy goes from the POTUS election right down to county commissioners, initiated measures at the state and local level, bond issues, etc.
It isn't even a question of wanting or not wanting a product, it's a question of being distracted, lazy, ill- or completely un-informed, of failures in education and media which are likely intentional, and people who can give you the stats on every player, past and present for a sports team 700 miles away, or can name every cheat code in every version of half a dozen video games, but can't name their own county commissioners.
They say politics is "too complicated". Most of them couldn't tell you what's in the first, third, or fifth Amendment. No bloody clue.
People have been TRAINED to be apathetic. When is the last time you heard of kids getting a Civics Class, (they called it "Government" for a while, and I don't know if they even get
that any more.) The only history they hear any more is how the people who turned this land into one of the most powerful countries in history are "evil" and "rasis" and should be paying other people for the opportunities they've provided. When all they get from their teevee is lies and distortions, what do you expect? They have been convinced in an all out PSYOP to believe nothing they do will make any difference, unless they are from one of the violent and seditious groups that marches in lockstep with the very crap we fight against.
This is no accident. With that apathy comes a somnolent neutrality.
Try talking with any of them about a local ordinance that affects them and their eyes glaze over, but they can cite the baseball or football rulebook, chapter and verse.
So, start with the school board elections and go up from there. But people don't have time with all the other distractions or the energy from making a living (in some cases) to bother. They have been bought with bread and circuses.