Bloomberg rolls out $40M ad buy to boost Biden in Florida
By Tal Axelrod - 09/25/20 07:01 PM EDT
Former New York City mayor Michael Bloomberg on Friday rolled out a new $40 million ad buy in Florida as Democrats look to bolster Joe Biden’s chances of winning the Sunshine State.
The new ad blitz is the first to be announced from Bloomberg since he pledged to spend $100 million in Florida, the biggest swing state in the nation and a place that is considered a virtual must-win for President Trump this November.
The gargantuan buy, which is being funded through the Bloomberg-backed Independence USA PAC, also comes as early voting begins in Florida.
“This fall, the path to the presidency goes through Florida – and with mail-in ballots going out this week, voters will soon start deciding who gets its 29 electoral votes,†said Bloomberg.“That’s why we’re doing everything in our power to tell the story of Donald Trump’s failed presidency and why we need Joe Biden as the next president of the United States.
"The more that voters in Florida get engaged, the more likely Biden is to win – and we’re going to work to make sure that happens," he added.
https://thehill.com/homenews/campaign/518355-bloomberg-rolls-out-40-million-ad-buy-to-boost-biden-in-florida
