I've never stepped inside a Kohl's store, and can't think of any reason or need to do so.
Perhaps they are merely trying to appeal to their existing customer demographic?
Hard to believe that a national chain's marketing executives would deliberately alienate a substantial percentage of the buying public, but apparently they do.
K-Mart was the single largest gun dealer in the US in terms of firearms sold.
Rosie O'Donnell ambushed Tom Selleck over his support of the NRA and the RKBA on her show when he was there to plug a movie. K Mart refused to dump her and cut back on selling guns.
Look where they are now.
Some nitwit at JC Penney's thought ads with two mommies and two daddies would be a good idea.
The company is still in business, (barely) after backing water on that sales angle, which alienated the middle class customer base.
It seems the only thing learned from history is that people don't learn from history.